Still perplexed by Twitter? I’ve been there, but my “been there” was long ago. Once I learned one way to make Twitter valuable to my business and the businesses of my clients, I no longer wondered what everyone was tweeting about; I got it.
So what’s the one way to make Twitter count? LISTEN.
Rather than showing up on Twitter to snag opportunities to be heard, go there as an active observer. The Twittersphere is a marketer’s treasure trove, filled information that can illuminate trends, spark ideas, identify influencers, and result in research. But you only get the good stuff by intentionally keeping your beak shut long enough to hear what others are sharing.
Here are some tips to be a better Twitter listener for your business.
– Focus on following quality users. So many people come to Twitter with the sole goal of building followers without first thinking of who they themselves should follow to make the experience useful. Focus first on finding those you want to hear from. Target the people/brands/organizations from whom you can glean good information for your business. Don’t glut your feed with off-topic accounts, but, also, don’t skimp on accumulating high quality accounts to follow.
**Pro tip: Check out competitors’ and targeted influencers’ accounts to see who they follow. This could provide great ideas about who you should follow .**
– Carve time. In social media (as with most things in life), you get out what you put in. You will not find Twitter to be the aforementioned marketer’s treasure trove if you never use it. Dive in at least 10 to 15 minutes each day–specifically to LISTEN. If you are in the business of marketing a brand and/or selling stuff, it is not a waste of time to be present on Twitter. Twitter is a gathering place where potential constituents of your brand are conversing in real time; you’re well served to stop in and hear what they have to say on a regular basis.
**Pro tip: Use the Twitter mobile app to LISTEN throughout the day and evening. You may find a range of useful information by checking Twitter at different times of day .**
– Join the conversation and ask questions you need answered. As your Twitter experience grows, you will earn your place in the conversation. You’ll get a solid feel for how to interact effectively, who to interact with, and when to do so for best interactions. As an active participant in the Twittersphere, you can ultimately start conversations and ask questions to specifically spark those you follow to respond and inadvertently supply you with actionable market research.
**Pro tip: If asking a question on Twitter, direct the question to those you’d like to have answer by mentioning their Twitter handles in your posts. This will help to capture their attention and evoke response.**
And speaking of Twitter, be sure to follow Msg2Mkt. We’d love to tweet up with you.
Thanks for reading!