Message to Marketers the blog by Msg2Mkt LLC


The Message to Marketers blog is targeted to top level executives who are responsible for marketing, PR, and social media strategies for their companies and who make decisions regarding the hiring of outsourced resources to take their branding and messages further in today’s digital | social | mobile marketplace.


A Quick Q&A on Facebook for Retailers

I wrote about Facebook marketing in my monthly column for Floor Trends Magazine. Based on follow up questions I received, this is a hot topic for retailers! I’m consolidating my answers here to easily share with those who reached out to me for more insight. 1. Should we spend money to… Read more

Six Tips for Getting More Eyes on Your Blog Posts

Irene, how can we get more people to read our blog? I get this question (or a variation thereof) fairly often. This time it’s come from a colleague who’s recently initiated a new blog for her client. This colleague has a background in editorial for the field she’s writing about,… Read more

Ode to Hashtags – From Marketers with #Love

Hashtags are fundamental tools for marketing with social media. Strategic and proper use of them is helpful in getting the right eyeballs on your posts. For example, I employed a hashtag strategy to start and organically grow a targeted audience for my @TileTuesday Instagram account. Click over to the account,… Read more

Is Houzz a Good Home to Support Marketing Efforts for Your Retail Showroom or Design Business?

If you’re in the business of selling stuff to or providing services for people who own homes, you’re likely familiar with Houzz. Houzz is a social network and self-contained search engine created specifically to connect homeowners with professionals and product purveyors who can help make dream homes realities. In less… Read more

Intro to Instagram :: The Msg2Mkt “Small Biz Big Time” Series

  “Not another one?!?” This is what I thought many moons ago, when Instagram showed up on the social media landscape. My company…heck, even my career…is largely based on the management of social media marketing for business. I get paid to do this stuff, yet already feeling burdened by Facebook,… Read more

Three Reasons I Hate Blog Posts with Numbered Lists (Plus One Reason I Don’t)

In the world of content marketing, blogging is a cornerstone. Search engines favor fresh website content, and that means businesses can benefit by producing steady streams of blog posts on their websites. Original, newly posted content that is relevant to targeted audiences can result in better search engine rankings, presumably… Read more